From the manufacturer:
"Beard Responsibly... Our balms are made with a quality 8 oil blend, infused with Roasted Coffee Blend embodying the rich flavor of Boulevard's Steep Drop, local beeswax, shea and cocoa butters.
1. Scoop balm with fingertip
2. Rub into palms until liquified
3. Apply to your beard"
"Believe in your Beard"